The Cosmopolitan has announced a loss of approximately $25 million for the first quarter even after increased revenue and a high occupancy rate of around 88 percent and an huge average room rate of $273 per day. The property was never going to make back the money the hotel cost to build but its ongoing losses must be a concern yes some of its because the horrible economy but with a high rack rate for the rooms and high occupancy rate you would think the property would do better. The property is doing some things very well such as a great popular buffet, a popular hotel room product with some suites with balconies, a great club as well as some interesting bars. The main issue seems to be the casino which has seemed like an afterthought at times even though its a good size with a nice table area and all new machines. The Cosmopolitan always had a disadvantage against its big neighbors of MGM and Caesars when concerning gambling because it doesn’t have the huge players club of both programs to market to. Another disadvantage is an interesting one to have because of the huge demand for the rooms they cannot use them to comp or discount to get gamblers to stay there with their slot program. More promotion of the casino product would help this property and maybe joining with a casino company without Las Vegas properties would draw in more people to fill their casino. Often i have walked through the casino during the day with empty tables and staff standing around with the table minimums set at $25, on our upcoming trip i will check out if this is still an issue, lower limits when its slow get people to play. This is a great property with friendly staff and one of the few independents on this end of the Strip it would be great to see this property prosper.
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